about me

I am a South African based designer who is passionate about design, decor and all things beautiful to me. My taste is eclectic, a little bohemian, sometimes very plain and simple, and I still have a soft spot for all things brocante.

I have never really fitted into one design box. Over the years I have worked across graphic and corporate design, complete brand identities, corporate gifting, web design and development, ecommerce, interior design and turnkey project management.

As my work has evolved, so has the technology I use. Websites and digital systems have become an increasingly important part of what I do, and I love working in that space where design, business and technology come together.

I enjoy taking an idea, understanding what needs to be achieved, and then working out how to turn it into something that looks good, works well and, most importantly, does what it needs to do.

I tend to become very involved in my clients’ businesses because I like understanding the bigger picture rather than simply designing one piece in isolation. Whether I am developing a brand, building a website, creating a digital solution or working on an interior, I want the end result to feel considered, practical and right for the client.

I have been fortunate enough to work across all these industries for more than 25 years, and I am still constantly learning, experimenting and finding better ways of doing things.

The tools have changed enormously over the years, but my approach has stayed much the same.

Understand the problem.
Find the solution.
Make it work.
Make it look good.

I love what I do.